Scalable Marketing ("Scalable," "we," "us," or "our") operates the website at scalablemarketing.com and provides digital marketing services including performance advertising, web development, conversion rate optimization, SEO, and lead generation. This Privacy Policy describes how we collect, use, store, and protect information from visitors to our website and clients who use our services.
1. Information We Collect
Website Visitors
Automatically Collected Information
When you visit our website, we automatically collect certain information through cookies and similar technologies, including:
- Device information (browser type, operating system, screen resolution)
- IP address and approximate geographic location
- Pages visited, time spent on pages, and navigation paths
- Referring website or source that brought you to our site
- Date and time of your visit
This data is collected through:
- Google Tag Manager (GTM): Used to manage and deploy tracking scripts on our website
- Google Analytics 4 (GA4): Used to analyze website traffic and visitor behavior in aggregate
Information You Provide
When you submit a form on our website (such as our "Scale With Us" contact form), we collect:
- Your name
- Email address
- Company or business name
- Phone number (if provided)
- Message content and any details about your marketing needs
Clients
When you engage us for marketing services, we may additionally collect and process:
- Business contact information (name, email, phone, address)
- Billing and payment information
- Access credentials to advertising platforms (Meta Business Manager, Google Ads, etc.) provided by you for account management purposes
- Advertising account data including campaign performance metrics, ad spend, conversion data, and audience insights
- Website analytics data from properties we manage on your behalf
2. How We Use Your Information
Website Visitors:
- To respond to inquiries submitted through our contact form
- To analyze website traffic and improve our site experience
- To understand how visitors find and interact with our website
- To measure the effectiveness of our own marketing efforts
Clients:
- To provide and deliver the marketing services described in our service agreements
- To manage and optimize advertising campaigns across platforms (Google Ads, Meta Ads, etc.)
- To generate performance reports and strategic recommendations
- To communicate about your account, campaigns, and results
- To process payments and maintain billing records
We do not:
- Sell, rent, or trade your personal information to third parties
- Use client advertising data for purposes unrelated to the services we provide
- Share client data between accounts or with other clients
3. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to collect analytics data. Here is what is active on our site:
| Technology | Purpose | Type |
|---|---|---|
| Google Tag Manager | Manages deployment of tracking scripts | Functional |
| Google Analytics 4 | Website traffic analysis and visitor behavior | Analytics |
Your Cookie Choices:
- Most browsers allow you to block or delete cookies through their settings
- You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on
- Blocking cookies may affect your experience on our website
We do not use cookies for retargeting or advertising purposes on our own website.
4. Data Sharing
We do not sell your personal information. We may share data only in the following circumstances:
- Service providers: We use third-party tools to operate our business, including Google Workspace (email and documents), analytics platforms, CRM systems, and hosting providers. These providers are used solely to support our operations and are bound by their own privacy policies.
- Advertising platforms: When managing client advertising accounts, we interact with platforms such as Meta and Google on your behalf and according to your authorization.
- Legal requirements: We may disclose information if required by law, legal process, or government request.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Data Storage and Security
- Data is stored on secured, industry-standard infrastructure
- We use encryption in transit (HTTPS/TLS) across our website and communications
- Access to client data is restricted to authorized team members on a need-to-know basis
- We retain client data for the duration of our service agreement plus a reasonable period for record-keeping and legal compliance, after which it is securely deleted
- Contact form submissions are retained for as long as necessary to respond and follow up, then deleted
6. Your Rights
Depending on your jurisdiction, you may have the following rights:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data from our systems
- Opt-out of analytics: Use the tools described in Section 3 to opt out of website tracking
California Residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, contact us using the information in Section 9.
7. Third-Party Links
Our website may contain links to third-party websites or services (such as case study references or platform links). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website or services after changes are posted constitutes acceptance of the revised policy.
9. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Scalable Marketing Email: hello@scalablemarketing.com Website: https://scalablemarketing.com