Case Studies.

Real results from real clients. See how I help proven businesses convert ideal prospects into profitable customers.

SSRP Institute case study: Scaling a Healthcare Education Platform to $9M+ in New Revenue

SSRP Institute

Healthcare & Education2024–2026 · Ongoing
$9.2M+New Revenue Generated
5.7x+Return on Ad Spend
#1Google Ranking for Peptide Therapy Certification

How we turned a plateaued organic community into the #1 peptide therapy certification program on Google, with performance advertising, a full website rebuild, SEO dominance, and custom technology built from scratch. What started as an ads engagement became full fractional growth leadership.

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Rocky Brands case study: Record-Breaking Q4 Across Five Footwear Brands: eCommerce Revenue Up 56% YoY

Rocky Brands

Consumer & Retail / Footwear2025–2026 · Ongoing
+56%eComm Revenue Growth (Q4 YoY)
-20%eComm CPA Reduction (Q4 YoY)
13x+Blended eComm ROAS

How we scaled Google Ads across Rocky Brands' full portfolio to deliver a record-breaking quarter, growing eCommerce revenue +56% YoY while cutting CPA by 20% through account restructures, a platform migration, and a fundamental shift to performance-based budget allocation.

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The Original Muck Boot Company case study: Growing eCommerce Revenue +63% While Cutting eComm CPA by 21%

The Original Muck Boot Company

Consumer & Retail / Footwear2025 · 6 Months
+63%eComm Revenue Growth (H1 2025)
-21%eComm CPA Reduction (YoY)
8x+Blended eComm ROAS

How an account audit and comprehensive restructure turned underperforming campaigns into a 63% revenue lift, fixed a broken product feed, and earned us the remaining four Rocky Brands.

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CBUS Concrete case study: Building a Concrete Company from Zero to $300K in Its First Year

CBUS Concrete

Residential Concrete2025 · 9 Months
$300K+Revenue in Year One
$65Cost per Exclusive Lead
8x+Return on Every Ad Dollar

Colin Carter had an experienced crew and no way to find customers. We built his brand, website, advertising, and follow-up systems from scratch, and by the end of his first season he had passed $300K in revenue with jobs booked two months out.

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Wind Bender Heating, Cooling, Plumbing case study: Growing a Family-Owned HVAC Company's Revenue 41% in One Year

Wind Bender Heating, Cooling, Plumbing

Local Home Services / HVAC & Plumbing2025 · 12 Months
+41%Annual Revenue Growth
15%+Of Site Visitors Become Leads
~7xReturn on Every Ad Dollar

Matt Near bought Wind Bender in 2023 and refused to run it like the private equity companies taking over the industry. We redesigned his website, built his digital presence around that difference and his geothermal specialty, and revenue grew 41% in a year.

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Donkey Dumpster case study: Adding $140K of New Revenue to a Junk Removal Company in 90 Days

Donkey Dumpster

Junk Removal & Dumpster Rental2026 · 90 Days
$140KNew Revenue in the First 90 Days
8:1Return on Total Marketing Investment
$60Cost per Exclusive Lead

Donkey Dumpster was doing about $300K a year on word of mouth alone. We rebuilt their website, optimized their Google presence, kickstarted their reviews, and launched Google Ads, and the new engine added $40K to $60K in monthly revenue starting in month one.

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Taja AI case study: Reducing Customer Acquisition Cost on Google & Meta Ads

Taja AI

AI / SaaS2024 · 6 Months
-60%Customer Acquisition Cost
5x+Return on Ad Spend
-13%Churn Rate Reduction

Taja AI's growth came in unpredictable spikes from sponsorships and launches. We built them a systematic paid acquisition engine on Google and Meta that cut customer acquisition cost by 60% and returned more than $5 for every $1 spent.

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Harley-Davidson Motor Company case study: Driving Leads & eComm Sales with Personalized Customer Experiences

Harley-Davidson Motor Company

Consumer & Retail2023–2024 · In-House Role
+30%Revenue per Email Campaign
+10%Leads per Website Visit

This one came from inside the building. As Lead Analyst on Harley-Davidson's Growth Hacking team, I designed the personalization logic behind H-D.com, driving 30% more revenue per email send and 10% more leads per website visit.

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Fuego Leads case study: Quadrupling Response Rates with Automated Personalized Outreach

Fuego Leads

Insurance2020 · 18 Months
+375%Response Rate Increase
+40%Qualified Lead Volume
3.7xContact Rate Improvement

Fuego's six-person team was drowning in leads they couldn't respond to fast enough. We rebuilt how leads were routed, contacted, and qualified, and response rates grew 375% while qualified lead volume rose 40% without adding headcount.

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