Residential ConcreteFull-Service Growth2025 · 9 Months

Scaling a Residential Concrete Brand from $0 to $300K in Year One

How we built CBUS Concrete from the ground up — website, AI-powered scheduling and nurturing agents, advertising, and SEO — to generate a steady pipeline of residential concrete jobs and $300K+ in first-year revenue.

Custom WebsiteCustom CRMAI AgentsGoogle AdsGoogle Business Profile

21%+Site Visitor to Lead CVR

8x+Google Ads ROAS

40%+Estimate to Booked Job Rate

We helped CBUS Concrete generate leads at under $65 each through Google Ads, convert nearly 70% of those leads into on-site estimates, and book over 1 in 3 estimated jobs — driving $300K+ in revenue in the owner's first year. AI agents handled scheduling, lead nurturing, and customer support around the clock, so Colin could run the entire operation from his phone in the field.

The Challenge

Colin Carter came from a background in commercial real estate development and left a large firm to start his own general contracting business. He had an experienced concrete crew ready to work, but no brand, no online presence, and no reliable way to generate leads. Without a steady pipeline, his crew sat idle and the business couldn't grow.

The Goal

Build a residential concrete brand from scratch and develop a predictable pipeline of jobs to keep his crew fully booked through the season — targeting $200K in first-year revenue as a foundation for long-term growth.

Our Strategy

Custom Marketing Platform with AI Agents

Built a website, all-in-one business platform, and AI agents for scheduling, nurturing, and customer support — so the owner could run the entire operation from his phone in the field.

We started before a single lead came in — building a conversion-optimized website alongside a custom CRM, automated text/email communication, a quoting and estimating system, and a scheduling and job coordination tool. On top of that, we deployed AI agents that handled appointment scheduling, lead nurturing sequences, and customer support inquiries around the clock — responding to new leads instantly and keeping prospects engaged while Colin was on-site pouring concrete. The goal was to give him a single platform to manage every customer interaction from first click to completed job, all from the field.

SEO & Local Search Optimization

Optimized the website and Google Business Profile to capture high-intent local searches organically.

We built the site with SEO as a foundation — targeting high-intent keywords like "concrete driveway Columbus Ohio" and optimizing the Google Business Profile with service areas, photos, and review generation. This created a baseline of organic lead flow that compounded over time and reduced dependence on paid channels.

Targeted Google Ads with Daily Optimization

Ran a tightly managed Google Ads campaign with daily search term review to drive exclusive, self-generated leads under $65.

Unlike platforms like Angi or HomeAdvisor — where contractors pay for shared leads and compete with three or four other companies for the same job — every lead from our Google Ads campaigns went directly and exclusively to CBUS Concrete. No bidding wars, no race to the bottom on price. We reviewed search terms daily to build an aggressive negative keyword list and eliminate irrelevant spend from day one. This discipline kept cost per lead under $65 while maintaining a consistent 8x+ return on ad spend — every dollar in ads generated $8+ in booked revenue.

AI-Powered Lead & Estimate Nurturing

AI agents handled follow-up sequences and scheduling, converting nearly 70% of leads to estimates and over 40% of estimates to booked jobs.

Leads that didn't respond immediately were picked up by AI nurturing agents that sent personalized follow-ups via text and email. Estimates that went cold received timed re-engagement sequences. When prospects were ready to book, an AI scheduling agent coordinated estimate appointments without Colin needing to touch his phone. This systematic, always-on approach to the middle of the funnel is where most contractors lose deals — and where we drove the biggest impact. The result: we fully booked Colin's first crew, expanded to two crews, and had jobs booked nearly two months out over the summer.

“Scalable helped me build a residential concrete brand from scratch — our website, SEO, ads, CRM, automations, & more. We passed $300K in our first year and couldn't be happier.”