Quadrupling Response Rates with Automated Personalized Outreach
How we increased Fuego's lead engagement rate by over 700% and qualified lead volume by nearly 400%.
Contact rates improved by 3.7x, response rates increased by 375%, and qualified lead volume grew by 40% — all without adding headcount. Intelligent lead routing, hybrid SMS automation, and virtual qualification transformed a manual 6-person operation into a scalable engagement engine.
The Challenge
Fuego's 6-person team was handling lead volume manually — and it showed. High-value leads went unanswered or waited 20+ minutes for initial contact. Response rates were low, qualification was inconsistent, and the team was burning time on prospects who would never convert.
The Goal
Maximize revenue from existing lead flow by dramatically improving contact rates, response times, and lead qualification — without adding headcount.
Our Strategy
Lead Engagement Optimization
Identified 20-minute response delays as the biggest revenue leak. Built a prioritization algorithm that scored and routed leads by value — tripling contact rates.
We audited Fuego's entire lead handling process and found the biggest leak: response time. Leads were going unanswered or waiting 20+ minutes for initial contact. We built a prioritization algorithm that scored incoming leads by value and routed them to the next available agent. This alone tripled contact rates.
Hybrid SMS Automation
Created automated SMS sequences that agents could seamlessly take over — combining the speed of automation with the trust of human conversation.
Pure automation feels robotic. Pure manual outreach doesn't scale. We built hybrid SMS journeys that started with automated personalized messages and allowed agents to seamlessly take over the conversation when a lead showed high intent. This gave prospects the speed of automation with the trust of human interaction.
Virtual Qualification
Deployed an automated qualification system to pre-screen prospects while they waited — increasing qualified lead volume by 40% without adding headcount.
As lead volume grew, the team couldn't manually qualify every prospect. We deployed a virtual qualification agent that gathered essential customer information — coverage needs, budget, location — while prospects waited for a licensed agent. This pre-qualification step increased the team's qualified lead volume by over 40% without adding headcount.
Ready to transform your lead response?
Let’s talk about how we can drive the same kind of growth for your business.
Get in TouchMore Case Studies
-56% Customer Acquisition Cost
Reducing Customer Acquisition Cost on Google & Meta Ads
$5.6M+ New Revenue Generated
Scaling a Healthcare Education Platform to $5.6M in New Revenue
21%+ Site Visitor to Lead CVR
Scaling a Residential Concrete Brand from $0 to $300K in Year One