Scaling a Healthcare Education Platform to $5.6M in New Revenue
How we turned a plateaued organic community into the #1 peptide therapy certification program on Google — with performance advertising, a full website rebuild, SEO dominance, and custom technology built from scratch.
Over 24 months, we rebuilt the SSRP Institute from the ground up — new website, overhauled SEO, scaled advertising, and a suite of custom-built technology that powers every stage of the customer journey. The result: $5.6M+ in new revenue from $600K+ in ad spend (9x+ ROAS), the #1 ranking on Google for peptide therapy certification, and the top nuanced recommendation in both ChatGPT and Claude — surpassing established competitors. What started as a performance advertising engagement became a full-service partnership that turned a 6-person team into a category leader.
The Challenge
The SSRP Institute had built a strong organic community of healthcare professionals since 2020, but growth had plateaued. Revenue was largely driven by quarterly live events with no dedicated marketing infrastructure, no conversion-optimized website, and no clear strategy to scale. Competitors like A4M, Empire Medical Training, and George Washington University held the top spots in both traditional and AI-powered search.
The Goal
Transform the SSRP from an organically grown community into a scalable, technology-driven education platform — dominating search, converting at every touchpoint, and generating millions in new revenue through advertising, a rebuilt digital presence, and custom infrastructure purpose-built for their business.
Our Strategy
Website Rebuild & SEO Dominance
Rebuilt the SSRP's website from the ground up and overhauled their entire SEO presence — launching to the #1 spot on Google and becoming the top recommendation in ChatGPT and Claude for peptide therapy certification programs.
We completely redesigned and rebuilt the SSRP Institute's website with conversion at every layer — from information architecture to page-level UX. Simultaneously, we overhauled their SEO strategy with technically optimized content targeting high-intent keywords in the healthcare education space. The result: first-position organic rankings on Google and the top nuanced recommendation in both ChatGPT and Claude, displacing established competitors like A4M, Empire Medical Training, and George Washington University who had held those positions for years.
Performance Advertising at Scale
Spent $600K+ across Google and Meta Ads driving event registrations, course sales, and membership enrollments — generating $5.6M+ in revenue at 9x+ ROAS.
We audited the SSRP's existing ad accounts, established comprehensive conversion tracking, and launched campaigns targeting their highest-value audience segments: doctors, clinic owners, telemedicine providers, and specialists in GLP-1s and hormone replacement therapy. Using lifetime value data, we built lookalike audiences on both platforms and systematically tested creative, messaging, and audience combinations. Over 24 months we scaled spend to $600K+ while maintaining a 9x+ return on ad spend — generating over $5.6M in new revenue across live events, digital courses, and membership enrollments.
Custom Platform & Integrations
Designed and built a suite of custom technology — from a seamless checkout experience and learning management system to a hybrid AI chat flow and virtual summit platform — giving the SSRP infrastructure that competitors can't replicate.
Off-the-shelf tools couldn't support the SSRP's growth, so we built what they needed. A custom checkout experience with inline account creation so purchasing never disrupts a learning session. A full learning management system with quizzes, supplemental guides, transcripts, and a continuing medical education claim experience. A hybrid live/AI chat and booking flow that answers prospective students' questions and converts them before they leave. An event registration management system with pre-event surveys. And a platform for hosting live interactive virtual summits — replaying live event recordings while presenters answer virtual audience questions in real-time.
Attribution & Reporting Infrastructure
Built a custom server-side attribution framework and unified reporting suite that connects ad spend, web analytics, WooCommerce orders, and payment settlement data into a single source of truth for marketing performance.
Accurate measurement was critical to scaling spend confidently. We built a custom attribution framework using server-side tracking technology to capture every ad conversion both in-platform and in unified reporting. On top of that, we developed a custom reporting suite that fully integrates ad spend from Google and Meta, web analytics, WooCommerce order data, and financial payment and settlement data from their payment gateway — giving the SSRP team real-time visibility into true marketing ROI, not just platform-reported metrics.
Conversion Architecture
Redesigned landing pages and registration flows from scratch — increasing registration starts by 270% and completion rates by 60%, while growing digital course sales to $100K+/month.
We redesigned the SSRP's landing pages from scratch, focusing on clear value propositions and streamlined registration flows. Registration starts increased by 270% and completions by 60%. We optimized their digital course funnels, growing course sales to over $100K in new revenue each month at 800%+ ROAS. Every touchpoint — from ad click to checkout to post-purchase onboarding — was designed to reduce friction and maximize lifetime value.
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