I build growth engines that turn visitors into customers.

Root Insurance, Growth Manager

Root Insurance was where I learned performance marketing at real scale. I was managing an $80M annual ad budget across 10+ channels, driving profitable policy growth at one of the fastest-growing insurtechs in the country. My manager was one of the best performance marketers I've worked with. He taught me the fundamentals that I still use today: rigorous testing frameworks, machine learning bidding strategies, and the discipline of optimizing for profit instead of vanity metrics. I improved ROAS by 75% and increased sign-up rates by 50% through a click-to-quote integration that collapsed the funnel. That foundation, data-driven decision making at serious budget levels, became the backbone of everything I've built since.

Fuego Leads, Director of Growth

Fuego Leads is where I learned what it looks like when growth goes right, and fast. As Director of Growth at a private health and Medicare insurance agency, I led the marketing and partnership teams through 22x company growth. We grew private health policy sales 4x while cutting unit costs by 60%, and I scaled a partner revenue channel 20x from near-zero. It was the first time I had full ownership of a growth engine, not just running campaigns, but building the systems, teams, and processes that made compounding growth possible. The playbook I developed there (speed to lead, automated qualification, hybrid outreach) is what I still deploy for clients today.

Scalable Marketing, Founder

After Fuego, I knew I wanted to build growth systems for multiple businesses instead of just one. I launched Scalable as a fractional growth practice, bringing the same frameworks I'd used at Root and Fuego to startups and small businesses that needed senior-level growth expertise without the full-time cost. Early clients like CBUS Concrete ($0 to $300K in year one) and Wind Bender HVAC (+41% annual revenue) proved the model worked across industries. The work compounded: each engagement sharpened my playbook and earned referrals to the next.

Harley-Davidson Motor Company, Lead Analyst, Growth Hacking

Harley-Davidson brought a different kind of challenge: how do you personalize the customer experience for one of the most iconic brands in the world? As Lead Analyst on the Growth Hacking team, I built customer datasets that integrated first and third-party data across motorcycles, retail ecommerce, and Membership & Loyalty. I designed the personalization logic for H-D.com through Adobe Target and AEM, driving 30% more revenue per email send and 10% more leads per website visit. Working inside a Fortune 500 taught me how to create outsized impact within complex organizations, and deepened my expertise in ecommerce personalization and data infrastructure.

Scalable Marketing, Fractional Head of Growth

Today, every engagement draws on all of it: the analytics foundation, the performance marketing discipline from Root, the hyperscale playbooks from Fuego, the ecommerce personalization expertise from Harley-Davidson. I built CBUS Concrete from scratch (website, ads, SEO, AI agents, CRM) into a $300K+ first-year business. I grew Wind Bender HVAC's revenue 41% year-over-year and made them the #1 geothermal company in their market. For Rocky Brands, I scaled Google Ads across five footwear brands to deliver a record-breaking Q4 with +56% eComm revenue growth. For SSRP Institute, I turned a plateaued organic community into a $6M+ revenue engine at 9x+ ROAS. For Taja AI, I cut customer acquisition cost by 60% while scaling volume. The common thread: growth systems that compound, built by someone who's operated at every stage.