Engagements.
Scalable isn't an agency with tiers and account managers. It's one senior operator with a system. Every engagement follows the same arc: understand, build, run. You can enter wherever your business actually is.
Growth Audit & Roadmap
Start with clarity.
Every engagement starts with the same question: where does growth come from today, and what is it costing you?
If you're already running ads, I audit the accounts. Structure, tracking, budget allocation, wasted spend. When I audited The Original Muck Boot Company's Google Ads account, nearly 40% of their product catalog wasn't serving at all, and Performance Max was cannibalizing their Search budget. Fixing what that audit found grew eCommerce revenue 63% in six months.
If you've never run paid media, the audit becomes an opportunity assessment: who your highest-value customers are, which channels reach them, what infrastructure you're missing, and what it would take to build it.
Either way, you get the same deliverable: a written assessment and a 90-day roadmap. If we go no further, you can hand it to an employee, an agency, or your own team, and it will hold up.
The 90-Day Buildout
Build the function.
This is the flagship engagement: I build your performance marketing function from the ground up. What that means in practice:
- A discovery phase that defines your ideal customer profile and the message that converts them
- Dedicated landing pages built for paid traffic, not a homepage doing five jobs at once
- Conversion tracking and attribution, so every dollar is accountable
- Lead capture and nurturing that carries every prospect through to conversion, so no lead falls through the cracks
- Live campaigns on Google and Meta targeting your highest-intent prospects
- Lifecycle foundations: follow-up, qualification, and re-engagement that turn leads into revenue
In 90 days, your business has something it's never had: a working, measurable performance marketing function.
That's not hypothetical. CBUS Concrete started with no brand, no website, and no leads. The buildout produced a function that generated $300K+ in first-year revenue at 8x+ ROAS. Wind Bender HVAC went from no digital strategy to +41% annual revenue, competing against PE-backed companies spending multiples of their budget.
Fractional Growth
Keep it running.
A function needs an operator. Most clients keep me on after the buildout, and some businesses skip straight here because their foundations already exist.
Ads Management
I run Google and Meta as your senior performance marketer: strategy, daily optimization, budget allocation, and reporting tied to revenue. This is what I do for Rocky Brands across five footwear brands: +56% Q4 eCommerce revenue YoY at 13x+ blended ROAS, after a record-breaking peak season.
Fractional Head of Growth
I own the entire function: paid, lifecycle, conversion optimization, web, and reporting, operating as your marketing leadership. This is the SSRP Institute model. An engagement that started with ads became $6M+ in new revenue, the #1 Google ranking in their category, and a technology stack their competitors can't replicate.
I take on a limited number of ongoing engagements at a time. That's not scarcity marketing. It's the only way one senior operator stays senior on every account.
Who this is for
- Businesses with a proven product or service and at least $1M in annual revenue or funding. This is the stage where a Growth Audit or a 90-Day Buildout pays for itself quickly.
- For ongoing Fractional Growth, I generally recommend $3M+ in annual revenue, so my fee stays a small, well-justified fraction of your total marketing investment.
- Leadership that wants growth to be systematic instead of seasonal
- Businesses relying on referrals, trade shows, traditional media, shared-lead platforms, or an agency that sends reports but no strategy
Who this is not for
- Pre-revenue startups looking for their first customers
- Businesses that want a few hours of consulting or “someone to just run the ads” at the lowest possible price
- Anyone unwilling to invest in ad spend on top of the engagement fee
Running a local service business that isn't there yet? That's exactly what Zealous Growth is built for: a proven marketing system, purpose-built and priced for local businesses. Visit Zealous Growth
Industry matters less than you'd think. The same system has generated profitable returns at scale for startups, SaaS, healthcare education, consumer ecommerce, residential concrete, HVAC, junk removal, equipment distribution, and more.
Common Questions
How is this different from hiring an agency?
Agencies scale by hiring junior account managers and putting senior people in the sales call. With Scalable, the person who pitched you is the person who builds and runs your function. The work doesn't get handed down.
How is this different from a full-time marketing hire?
A good performance marketing lead costs $120K–$180K plus six months of ramp, and one person rarely covers strategy, ads, web, and analytics. A fractional engagement gets you a senior operator across all of it, immediately, for a fraction of the cost. And when it's time to bring marketing in-house, I'll help you hire and hand off. That's a success, not a loss.
What does it cost?
The audit is a fixed fee of $2,500, credited toward a buildout. Buildouts start at $6,000 per month for three months and scale with scope. Ongoing fractional engagements start at $3,500 per month for ads management and $8,000 per month for full growth leadership. Every engagement is scoped on the intro call, so you'll have exact numbers before anything is signed. Ad spend is separate, paid directly to the platforms through accounts you own.
Who actually does the work?
I do. I run strategy, your campaigns, and reporting personally. For specialist work like design, development, and content production, I direct a small bench of proven specialists I've worked with for years. You get one accountable operator and exactly the hands each project needs, and you're never handed off.
What happens after the 90 days?
You'll have a working function and a decision: keep me on to run and scale it, transition it to your team, or hire in-house with my help. Most clients continue, but the buildout is designed to stand on its own.
Do you work with existing teams or agencies?
Yes. At Rocky Brands I work alongside an in-house ecommerce team. The function I build plugs into the people you already have.
What do I need to bring?
A decision-maker, a realistic ad budget, and access to your existing accounts and tools. I handle the rest.
Ready to Scale?
Book an intro call. In thirty minutes, we'll talk through where your growth comes from today and whether an audit makes sense.
Book an Intro Call