The Operational Layer That Turns Marketing Into a Machine
Most businesses outgrow their tools before they realize it. Leads fall through the cracks because the CRM wasn't set up for how the team actually sells. Reporting lives in six different spreadsheets. Chat inquiries go unanswered after hours. We build the infrastructure layer that ties everything together — custom CRMs, intelligent chat, automated workflows, and dashboards that show what's actually working — so your marketing runs like a system, not a collection of disconnected tools.
What We Do
Custom-Built CRMs
CRM systems configured around your actual sales process, not generic templates. We build lead scoring, pipeline automation, and routing logic that matches how your team actually works — so nothing slips through the cracks.
Conversion Tracking & Attribution
Server-side event tracking, custom conversion APIs, and multi-touch attribution so every optimization decision is backed by real data — not platform guesswork.
Marketing Automation
Workflow automation that eliminates repetitive manual tasks across your marketing stack. From lead routing and task assignment to triggered campaigns and internal notifications — we build the connective tissue between your tools.
Reporting & Analytics
Custom dashboards and reporting that show exactly which channels, campaigns, and touchpoints drive revenue. No more guessing which half of your marketing budget is working.
Our Approach
Audit & Architecture
We start by mapping your current tool stack, data flows, and team workflows. Most businesses have more capability in their existing tools than they realize — they just haven't connected the pieces. When we built CBUS Concrete's marketing infrastructure from scratch, we designed every system around how the business would actually operate at scale, not how it operated on day one.
Build & Integrate
We configure your CRM, chat systems, and automation workflows as a unified system — not isolated tools. For Fuego Leads, connecting their lead capture, qualification, and routing into a single automated pipeline is what enabled the 3.7x improvement in contact rates. The speed came from removing the manual handoffs between disconnected systems.
Measure & Optimize
Infrastructure without visibility is just complexity. We build reporting dashboards that connect marketing activity to revenue outcomes so your team can make decisions based on what's actually driving growth. At Harley-Davidson Motor Company, unified attribution across web, email, and in-store touchpoints revealed which campaigns were truly driving motorcycle leads — not just clicks.
Results in Action
See how we’ve applied this approach to drive real outcomes.
+375% Response Rate Increase, +40% Qualified Lead Volume
How we increased Fuego's lead engagement rate by over 700% and qualified lead volume by nearly 400%.
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21%+ Site Visitor to Lead CVR, 8x+ Google Ads ROAS
How we built CBUS Concrete from the ground up — website, AI-powered scheduling and nurturing agents, advertising, and SEO — to generate a steady pipeline of residential concrete jobs and $300K+ in first-year revenue.
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+30% Revenue per Email Campaign, +10% Leads per Website Visit
How we generated 30% more revenue and 10% more leads per H-D.com visit with personalized experiences.
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Let’s talk about how marketing infrastructure can drive profitable growth for your business.
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